Adidas and Puma: Two Brothers and a Rift
The story of Adidas begins with the founding of a small shoe factory in Herzogenaurach, Germany, by two brothers, Adolf and Rudolf Dassler. The Dassler brothers were passionate about sports and saw an opportunity to create innovative athletic footwear that would enhance performance. In 1924, they established the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and started producing shoes for athletes.
Adidas History
Adidas quickly gained a reputation for producing high-quality, innovative footwear that was designed to meet the specific needs of athletes. The company's shoes were worn by some of the world's top athletes, including the Czechoslovakian long-distance runner Emil Zátopek, who famously wore Adidas shoes during the 1948 Olympics.
The Evolution of Adidas
In 1949, a significant event occurred that would shape the future of Adidas. At the age of 49, Rudolf Dassler left the company following a dispute with his brother Adolf. This rift led to the creation of a new sportswear brand, Puma, by Rudolf Dassler. Meanwhile, Adolf Dassler renamed the original company to Adidas, a combination of his first and last name, and continued to grow the brand into a global powerhouse.
The Story of Adidas
Adidas went on to become one of the most recognized and respected sportswear brands in the world, known for its innovative designs, high-performance products, and strong connection to sports culture. The brand's iconic three-stripe logo became synonymous with quality and style, and Adidas shoes and apparel became must-have items for athletes and fashion enthusiasts alike.
How Adidas Was Founded
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